April 2016 - page 49

to avoid excessive food miles in our
purchases, and strive to keep our food
waste to a minimum. But fashion is
another area where we can all make a
difference. We are what we wear, on
so many levels.
Just like the food industry, the
fashion industry is a complex beast
when it comes to sustainability and
corporate responsibilities. What we
choose to wear doesn’t just affect
our environment, it has a profound
effect on humankind and can change
the lives of an incredible volume of
families – for better or worse.
This is another industry where
we can vote with our wallets, but
where do we even start? At
Playtimes
,
we’ve explored some of the main
considerations we should all be
keeping in mind when buying clothes
for ourselves and our families, and are
delighted to share news of some great
planet-friendly clothing initiatives
happening in our region.
Eco evolution
What is sustainable or eco fashion?
“To me, sustainable fashion means
living in balance. We need to slow
down consumption and stop creating
new from new. We need to change
our thinking around clothes,” says
Patrycja Guzik, winner of the 2016
EcoChic Design Award at Hong Kong
Fashion Week. “And, more designers
need to show consumers we can make
beautiful clothes by using waste.”
Eco fashion is “in fashion”. Just like
there’s currently a strong movement
in the food industry for organic food
to be the norm, there’s momentum in
the fashion industry for sustainable
ecochic to be the industry standard.
Here in Hong Kong, one NGO
working to help steer the industry in
the right direction is Redress.
Redress is a on a mission to reduce
waste in the fashion industry. They
believe reducing and reusing textile
waste is a positive and powerful
solution to make the fashion industry
more sustainable. Redress is the brains
behind the EcoChic Design Award –
the world’s largest sustainable fashion
design competition, and a highlight of
Hong Kong Fashion Week.
April 2016
49
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