systems and requirements bolsters their confdence. The education consultants’ involvement with boarding schools and universities as scholarship trustees and alumni interviewers (volunteer alumni of particular colleges who interview applicants and report back to the college) adds to their appeal. Both Jennifers believe they can help “bridge the education gap” through their advice on skills upgrade, development of personal and fundamental aptitudes, and practical support and guidance. “We offer experience, hands-on counselling and the network.”

What’s the best ft?

While education consultancies may have varying expertise and areas of specialisations, they all say that the goal is fnding the “right” school for their clients, whose needs vary. “Going by the university’s prestige or ranking would be easy,” says Frank Chan, a consultant at Apex Education Center. “But we focus on fnding the right match for each individual. Often,

that can confict with the pursuit of a brand name.”

Managing parents’ expectations against the capabilities and wishes of the student can be a fne balancing act. A common, but diffcult, challenge facing the consultants is parents who say they want their child to be happy but, in reality, focus in only on a school’s ranking and reputation.

“Some parents are not willing to accept reality,” says Irene Tam, director of Canada-China Culture and Education Association. While it might be a top concern for the child to get into a top-tier, brand name school, it’s important to consider if this is really the best option for the student. Does it match his interests? Will he be able to ft in or catch up? Is this the best place for him to grow and develop his strengths and interests? These are defnitely some questions worth asking.

Gloria from Dunbar Education Consultants adds, “The biggest challenge we face is convincing parents and students of the

importance of good intellectual and social fts. Also, we stress the importance of following the student’s interests, which, based on our experience, always leads them towards a profession that’s acceptable to both the student and their family.”

Communication is another indispensable part of the process, especially at the beginning of the relationship. “Parents may be the main decision-makers when it comes to studying abroad, but on many occasions, we need to educate the parents on the importance of communication within the family,” shares Mandy Lam, senior admissions offcer of EF Education First. It should be a mutual decision that has been amicably discussed, thought over and agreed upon.

Keep talking

Sometimes, education consultants act as mediators between the children and parents, especially when there are conficts or dif ferences of opinion.

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