WHAT CAN YOU DO?
First, we can think about
what we do with our own
old clothes
• Before you throw any
clothing away, consider
donating it to charities who
can pass it on to others in
need.
• For budding fashionistas,
you can upcycle garments by
dying or printing directly onto
old tees.
Next, we can think about
our shopping habits
• As we browse the (virtual)
aisles for our new season
buys, think about how many
times you will wear an item,
and how many looks you can
create with it.
• The fabric quality, the make
and finish of the garment
and the style longevity are all
important factors to consider
when you are making a
purchase.
• If you are hesitating to spend
that little bit extra for a
higher quality garment, think
about the ‘cost per wear’
and view your purchases as
investments. For example,
wear a HK$600 dress once
per month and the cost per
wear in a year is HK$50.
Assuming the dress ticks
all the ‘investment dressing’
criteria – timeless style,
functionality, versatillity and
quality fabrics – then the cost
per wear reduces further
the more you wear it. Now
the HK$600 doesn’t seem
so high, especially when
you can be assured that the
people creating your garment
were more likely to have
been paid fairly with decent
working conditions.
Abstract prints
The spring/summer runways were
abundant with vibrant palm prints,
updated florals and pastel geometric
shapes. For the style-savvy fashionista,
bright prints are essential for your
wardrobe – but again, be sure to invest
in pieces that combine function and
style.
Choose silhouettes that are
bump-friendly but not bump-only,
and button-front details that allow
for breastfeeding post-pregnancy.
Breathable, fluid, silky soft fabrics are
great investments, perfect for summer
holidays in the sun and a sure street
style winner. Opting for pleated details
at the empire waistline accommodates
for growing bumps, while stretchy
necklines that can be pulled down
for nursing baby means you can
wear them before, during and after
pregnancy.
April 2016
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